PERFECT BY P!NK

What is this?

Perfect is a repackaged vinyl album created from P!nk’s existing discography, focusing on the idea of embracing “true beauty.” The contrast between the outside and inside of the packaging symbolizes the title track, "Fu**kin' Perfect," highlighting P!nk's empowering message to young women to embrace their own unique qualities and break down gender stereotypes.

Why does it matter?

This album challenges the societal definition of beauty that is heavily influenced by social media platforms like TikTok. The album design serves as a reminder to listeners that their worth is not determined by their physical appearance or the number of likes they receive online.

Additionally, delivering the album in the form of a vinyl record offers a nostalgic and tactile experience that can be a refreshing change from the digital world.

Physical ︎︎︎ Digital

The final visual outcome for this project required a lot of trial and error. Imagery for the album was created by projecting text and image onto a broken pieces of a mirror and photographing the resulting projection.

Credits
Concept and imagery all self-produced