GIGPIT
A digital marketplace connecting musicians with independent music photographers
BRANDING UX RESEARCH UI DESIGN
A vicious cycle
My dream job is to be a concert photographer, which is becoming an increasingly exclusive career path. To shoot for larger artists, you need a strong portfolio of music photography.
So, how do you get your foot in the door?
Getting started
Users are split into two unique onboarding flows based on whether they are a photographer or a band/venue. In this case study, we’ll focus on photographers.
Barriers to entry
In developing the concept for this application, I surveyed 24 (aspiring or practicing) commercial photographers and conducted in-depth interviews with 3 of them. Upon compiling the survey results and user feedback, I found three main roadblocks to getting started in concert photography:
Data-driven functionality
These insights allowed me to hone in on the app’s most important features:
1. Get real gigs
The core feature of Gigpit is the Gigs section. Users can browse, book, and manage their upcoming and past gigs.
2. Show off your work
As users shoot more shows, they can customize their own profile to serve as a digital portfolio and build their reputation.
3. Build community
Gigpit’s last main feature is the Discover section. Users can explore photos and editorials from other members of the Gigpit community and easily create connections and conversations with industry professionals.
Mapping the user’s experience
In developing the app’s user flow and accompanying lo-fidelity wireframes, I had to understand the user’s perspective at each stage of their journey. With this came frequent usability testing and refinement before moving on to the final visuals.
Takeaways & future iteration
The final iOS application places the power of concert photography in the hands of the user, providing a platform to easily book gigs and build a digital portfolio. The interface is designed to be used; the app's intuitive navigation guides users through the process of starting a career in music photography.
In future iterations, a two-way rating system would help to create a more transparent and collaborative environment within the app, and encourage both bands and photographers to deliver their best work.
Credits
Concept and imagery all self-produced
Concept and imagery all self-produced
GIGPIT
A digital marketplace connecting musicians with independent music photographers
BRANDING UX RESEARCH UI DESIGN
A vicious cycle
My dream job is to be a concert photographer, which is becoming an increasingly exclusive career path. To shoot for larger artists, you need a strong portfolio of music photography.
So, how do you get your foot in the door?
Getting started
Users are split into two unique onboarding flows based on whether they are a photographer or a band/venue. In this case study, we’ll focus on photographers.
Barriers to entry
In developing the concept for this application, I surveyed 24 (aspiring or practicing) commercial photographers and conducted in-depth interviews with 3 of them. Upon compiling the survey results and user feedback, I found three main roadblocks to getting started in concert photography:
Data-driven functionality
These insights allowed me to hone in on the app’s most important features:
1. Get real gigs
The core feature of Gigpit is the Gigs section. Users can browse, book, and manage their upcoming and past gigs.
2. Show off your work
As users shoot more shows, they can customize their own profile to serve as a digital portfolio and build their reputation.
3. Build community
Gigpit’s last main feature is the Discover section. Users can explore photos and editorials from other members of the Gigpit community and easily create connections and conversations with industry professionals.
Mapping the user’s experience
In developing the app’s user flow and accompanying lo-fidelity wireframes, I had to understand the user’s perspective at each stage of their journey. With this came frequent usability testing and refinement before moving on to the final visuals.
Takeaways & future iteration
The final iOS application places the power of concert photography in the hands of the user, providing a platform to easily book gigs and build a digital portfolio. The interface is designed to be used; the app's intuitive navigation guides users through the process of starting a career in music photography.
In future iterations, a two-way rating system would help to create a more transparent and collaborative environment within the app, and encourage both bands and photographers to deliver their best work.
Credits
Concept and imagery all self-produced
Concept and imagery all self-produced